Background & Purpose

To make political advertising more transparent and harmonize rules across the EU, new regulations are being introduced.

The Decision

The Swedish parliament decided to approve the government's proposal to establish a new law containing supplementary provisions for political advertising.

Does this affect you?

  • Political parties and organizations: Must follow clearer transparency rules and risk financial penalties if they break the regulations.
  • Media companies and advertisers: Must comply with harmonized EU standards when providing political advertising services.

In Practice

  • A new Swedish law gathers all supplementary rules regarding political advertising.
  • Responsible authorities are given clear powers to oversee compliance.
  • Penalty fees will be issued for violations of the political advertising rules.